★★★★★4.8/5 from 1,000+ cat parents on the same formula
Taurine powder for cats · Made in the USA

Pure Taurine

Low taurine doesn't show until the heart and eyes have paid for it. One tasteless scoop a day keeps your cat covered.

  • Stops the puking
  • Supports a strong, healthy heart
  • Sharp eyes for life
  • A softer, shinier coat
  • Won’t eat it? Money back
Limited Time Offer
Free gifts with your order

Plus a measuring scoop in every box.

Secure checkoutFree shipping, every order90-day guarantee
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★★★★★
"I thought my cat’s food covered taurine, but [this taurine] proved me wrong. More energy and shinier coat in weeks."
Isla F. · Verified buyer
★★★★★
"My cat used to vomit 2-3 times a week and after taking TheMeowCO for a month, she barely vomits now!"
Tilly W. · Verified buyer
★★★★★
"I was scared to give too much, but it’s water-soluble and safe. The scoop makes it foolproof."
Ella M. · Verified buyer
My cat's food already has taurine. Why add more?

Food has the minimum. But your cat uses taurine every time it digests a meal, and cooked food loses some along the way. Older cats, picky eaters and cats on homemade or raw food are the ones most likely to run low. One scoop tops your cat back up.

Will my picky cat eat it?

It has no taste and no smell. Start with a tiny pinch and work up to a full scoop over 10 days. Going slow is the easiest way to keep your cat from noticing.

How much do I give?

One scoop (503 mg) a day, mixed into wet food. Start slow: ⅛ scoop for the first days, then a little more. The steps are further down this page.

What if it doesn't work for my cat?

You're covered by our 90-Day Happy Cat Guarantee. If your cat won't eat it, or you don't see a change you're happy with, email us within 90 days and we refund your order.

Loved by thousands..

★★★★★4.8/5 from 1,000+ cat parents on the same formula
92%noticed more energy and playfulness within 30 days
88%saw a shinier coat and brighter eyes with daily use
96%feel peace of mind knowing their cat is covered every day

-

Dorothy AnnVerified buyer ·
I honestly thought this was unnecessary because my cat’s premium food says ‘complete and balanced.’ But after learning that processing destroys taurine, I decided to try TheMeowCO. Within a month, my 8-year-old cat was more energetic and her coat looked shinier than it had in years. I realized the label wasn’t telling the full story. I’m glad I didn’t wait until there was a problem.
Edwin WillionsonVerified buyer ·
I hesitated for weeks because I was worried about giving my cat too much taurine. My vet explained it’s water-soluble and any excess just gets flushed out, so it’s completely safe. TheMeowCO even includes the perfect little scoop so I don’t have to measure or guess. Now it’s part of my nightly routine, and I finally feel at peace knowing my cat is covered.
Mavis IreneVerified buyer ·
I was convinced taurine deficiency was something that only happened decades ago before pet food was regulated. Honestly, I thought supplementing was just marketing. But my vet explained that cooking and storage destroy taurine, even in ‘complete’ foods. That terrified me because my cat was already on a grain-free diet. I started using TheMeowCO and the peace of mind alone has been worth it. Now I know for sure my cat isn’t slowly missing something essential.
Why every cat needs it

Without taurine, a cat's heart fails and its eyes go blind.

Cats can't make enough on their own. It has to come from food, every single day.

The heart gets weak

The heart gets weak

Too little taurine makes the heart muscle thin and weak. In 1987, vets found this was killing thousands of cats every year.

The eyes go dark

The eyes go dark

The back of the eye needs taurine to work. Without it, it slowly breaks down. That damage can't be undone.

It looks like old age

It looks like old age

Your cat sleeps more, plays less, and you think it's just age. Low taurine builds up slowly and quietly. By the time you notice, it has been low for months.

One scoop of pure taurine puts back what your cat spends.Mixed into the food your cat already eats. Every day.Protect your cat's heart

Sources: Pion et al., Science 1987 (taurine and feline heart failure) · Hayes et al., Science 1975 (taurine and retinal degeneration in cats) · Rabin et al., 1976 · Hickman et al., 1992 and Kim et al., 1996 (heat-processed diets and taurine loss).

Dr. Ben Stone
A word from our vet
"Taurine is one of the few nutrients a cat truly can't do without. Food covers the minimum. For older cats, picky eaters and cats on homemade food, a little pure taurine is one of the simplest and safest things an owner can add. Any extra just leaves the body in the urine."
Dr. Ben Stone
Dr. Ben Stone
The Meow Co.

Why we made it

Many taurine products were mostly filler or hid the dose. So we made the simple version. One white powder. 503 mg in every scoop. A clear plan to start slow. And 90 days to make sure it's right for your cat.

— The Meow Co. team

  • 100% taurine
  • 503 mg per scoop
  • Made in the USA
  • 90-day guarantee
1987

The year vets found out why so many cats had weak hearts.

Back then, lots of cats were getting sick and nobody knew why.

Then a team of vets at UC Davis found the answer. The cats were not getting enough taurine from their food.

Pet food makers added more right away. That is why taurine is on every cat food label today.

But the number on the label is a minimum. It is the least a cat needs, not what every cat gets. Age, picky eating and homemade food can all leave a cat running low — and nobody notices until it shows.

Source: Pion, Kittleson, Rogers & Morris. Science, 1987.

Tabby cat sitting next to a bowl of wet food in a kitchen
Who runs low first

Every cat needs it. These cats run low first.

Older cats

Older cats

Your cat sleeps more, plays less and you've been told "it's just age." Taurine is one simple thing to make sure nothing is missing.

Raw & homemade diets

Raw & homemade diets

Homemade meals are made with love, but taurine is the one nutrient you can't guess on. One scoop takes the guessing away.

Picky eaters

Picky eaters

Cats who skip meals or only eat a few bites get less taurine. No taste, no smell — easy to hide in food your cat already eats.

What's in the jar

Just taurine. Nothing else.

Many taurine products are mostly filler. Ours is not.

Pure TaurineMany others
100% taurine, no fillers✓Often maltodextrin or whey
Amount per scoop on the label✓ 503 mgOften unclear
No taste, no smell✓Flavors added
Slow-start plan✓✕
Money-back guarantee90 days30–60 days
Open jar with scoop
How to use it

Start slow. Then one scoop a day.

A full scoop on day one is a common reason cats push a supplement away. Going slow gives your cat time to get used to it.

Day 1–3⅛ scoop in wet food
Day 4–6¼ scoop
Day 7–9½ scoop
Day 10+1 full scoop (503 mg) a day

Is it safe? Extra taurine simply leaves the body in the urine. In long-term studies, cats got many times the normal amount for years without harm (Sturman & Messing, 1992).

Is your cat sick, pregnant or on medicine? Ask your vet first.

The more jars, the more you get

Free gifts that unlock with every jar.

Every order ships free with a measuring scoop in the box.

1 JAR AND UP

Priority Shipping

On every order. Yes, even one jar. $9.95 FREE

2 JARS AND UP

The Taurine Guide (e-book)

The 1987 story, which cats run low, how to read a label and what to ask your vet. $29.95 FREE

3 JARS

The 10-Day Slow-Start Plan

A day-by-day start plan and a 4-week log to stick on the fridge. $19.95 FREE

90DAY GUARANTEE

The 90-Day Happy Cat Guarantee.

Give it a fair try. If your cat won't eat it, or you don't see a change you're happy with, email us within 90 days and we refund your order. Even if the jar is open.

Questions

Good questions, honest answers.

My cat refused another taurine powder. Will this be different?

Most cats refuse a new powder because it lands in the bowl at full strength on day one. We start with just ⅛ scoop mixed into wet food, and slowly work up to a full scoop over 10 days. It has no taste and no smell, so most cats never notice. And if your cat still won't eat it, you have 90 days to get your money back.

Will it upset my cat's stomach?

A full dose on day one can upset a sensitive tummy, which is why we never start there. The 10-day slow start (⅛ → ¼ → ½ → 1 scoop) gives your cat's stomach time to get used to it. If your cat is sick or on medicine, ask your vet first.

What does taurine do for cats?

Taurine helps keep a cat's heart and eyes working normally and helps with digesting fat. Cats must get it from food, because they can only make a tiny bit themselves.

My cat's food already has taurine. Does my cat need more?

Many cats do fine on food alone. But food only has the minimum, and older cats, picky eaters and cats on homemade or raw food are more likely to run low. Not sure? Ask your vet to check your cat's taurine level.

Can my cat get too much?

Extra taurine leaves the body in the urine. In long-term studies, cats got many times the normal amount for years without harm. Still, start slow so the tummy can get used to it.

What's in it?

Only taurine. No fillers, no sugar, no flavors, no smell. 503 mg per scoop.

How long does one jar last?

It depends on how many cats you have and how much you give. The number of scoops is on the label.

When will I see a difference?

Every cat is different, and there's no set timeline. Taurine builds up slowly in the body, so give it a few weeks. You have 90 days to decide.

Is this a treatment for heart disease?

No. If you think your cat is sick, see your vet. Pure Taurine is a daily supplement, not a medicine.

My cat has kidney disease (CKD). Can taurine help?

Taurine is not a treatment for kidney disease. But cats with CKD are often on special diets, and heart problems are more common in them, so making sure your cat isn't missing taurine matters. Ask your vet how it fits the plan before you start.

My cat vomits a lot. Could taurine help?

Taurine helps the body make bile acids, which cats need to digest fat. Some owners notice calmer digestion after a few weeks. Vomiting has many causes, though, so if it happens often, see your vet.

My cat eats a premium or raw diet. Does my cat still need it?

Yes, cats on these diets can still run low. Muscle meat like chicken and turkey has less taurine than heart and liver, and taurine is lost when meat is frozen, thawed, stored or cooked. One scoop takes the guessing away.

My cat seems healthy. Why add this now?

Low taurine builds up slowly and quietly. By the time you notice tiredness or eye or heart changes, it has been low for a long time. A daily scoop is a small, simple way to make sure your cat is covered.

How old does my cat need to be?

It's for cats 12 weeks and older. Ask your vet first if your cat is pregnant, nursing, sick or on medicine.

Is shipping really free?

Yes. Shipping is free on every order to the US, even one jar. 2 and 3 jars also unlock free gifts.

Where is it made?

Pure Taurine is made in the USA. Delivery times are shown at checkout.

Pure Taurine

One small scoop. A lot of care.

Free shipping on every order and up to 3 free gifts. 90 days to make sure it's right for your cat.

Reviews

Loved by thousands of cat parents.

4.8
★★★★★
from 1,000+ cat parents on the same formula

-

92%noticed more energy and playfulness within 30 days
88%saw a shinier coat and brighter eyes with daily use
96%feel peace of mind knowing their cat is covered every day
Dorothy AnnVerified Buyer
★★★★★

I honestly thought this was unnecessary because my cat’s premium food says ‘complete and balanced.’ But after learning that processing destroys taurine, I decided to try TheMeowCo. Within a month, my 8-year-old cat was more energetic and her coat looked shinier than it had in years. I realized the label wasn’t telling the full story. I’m glad I didn’t wait until there was a problem.

Edwin WillionsonVerified Buyer
★★★★★

I hesitated for weeks because I was worried about giving my cat too much taurine. My vet explained it’s water-soluble and any excess just gets flushed out, so it’s completely safe. themeowco even includes the perfect little scoop so I don’t have to measure or guess. Now it’s part of my nightly routine, and I finally feel at peace knowing my cat is covered.

Mavis IreneVerified Buyer
★★★★★

I was convinced taurine deficiency was something that only happened decades ago before pet food was regulated. Honestly, I thought supplementing was just marketing. But my vet explained that cooking and storage destroy taurine, even in ‘complete’ foods. That terrified me because my cat was already on a grain-free diet. I started using themwoco and the peace of mind alone has been worth it. Now I know for sure my cat isn’t slowly missing something essential.

Isla F.Verified Buyer
★★★★★

I thought my cat’s food covered taurine, but tmco proved me wrong. More energy and shinier coat in weeks.

Tilly W.Verified Buyer
★★★★★

My cat used to vomit 2-3 times a week and after taking mewocompany for a month, she barely vomits now!

Ella M.Verified Buyer
★★★★★

I was scared to give too much, but it’s water-soluble and safe. The scoop makes it foolproof.