Privacy Policy

Last updated: September 16, 2026

The Meow Co. operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, our customer, with a personalized shopping experience (the "Services"). The Meow Co. is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose personal information when you visit or use the Services, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information will be collected, used and disclosed as described in this Privacy Policy.

What personal information do we collect or process?

When we use the term "personal information," we mean information that identifies you or another person, or that can reasonably be linked, directly or indirectly, to you. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be linked to you. Depending on how you interact with the Services, where you live, and what applicable law permits or requires, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

• Contact details including your name, mailing address, billing address, shipping address, phone number and email address.
• Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
• Communications with us including the information you provide when you communicate with us, for example when you send a request to customer support.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including from your device when you use our products or Services or visit our website, and through the use of cookies and similar technologies (see "Cookies and tracking technologies" below).
• From our service providers including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.
• From our partners and other third parties such as advertising platforms, analytics providers and payment processors.

How do we use your personal information?

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Providing, tailoring and improving the Services. We use your personal information to provide you with the Services. This includes fulfilling our contract with you, processing your payments, fulfilling your orders, remembering your preferences and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a customized shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal information to better tailor and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message (SMS) or postal mail, and showing you advertisements for products or services on the Services or on other websites, including based on items you previously purchased or added to your cart and other activity on the Services. We only send you marketing text messages if you have opted in to receive them.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with you. We use your personal information to provide you with customer support and effective Services, to respond to your requests in a timely manner, and to maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or to respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to investigate potential violations of, or enforce, our terms or policies.

Cookies and tracking technologies

Like many websites, we use cookies, pixels, web beacons, local storage and similar technologies (together, "cookies") on the Services. Cookies help us run and improve the Services (for example, keeping items in your cart and remembering your preferences), understand how the Services are used, and deliver and measure advertising. Some cookies are set by Shopify to operate our store; others are set by third-party partners we work with. Depending on where you live, some of these third-party cookies may be considered a "sale" or "sharing" of personal information, or "targeted advertising," under applicable US state privacy laws.

• Shopify. Shopify sets cookies that are necessary to operate our store, including your cart, checkout and account login, and cookies that help us analyze store performance. You can learn more in the Shopify Cookie Policy.
• Meta (Facebook and Instagram). We use the Meta Pixel and the Meta Conversions API to measure the effectiveness of our ads on Facebook and Instagram, to build audiences, and to show you relevant ads on Meta platforms based on your visits to our website (for example, products you viewed or added to your cart). Meta's use of this information is governed by Meta's own privacy policy, and you can manage your ad preferences in your Facebook or Instagram account settings.
• Klaviyo. We use Klaviyo to send our email and text message marketing and to track how you interact with our emails, text messages and website (for example, which pages you visit and which products you view or add to your cart), so that we can personalize the messages we send you and remind you of items left in your cart. You can unsubscribe from marketing emails at any time using the link in any email, and you can stop marketing text messages at any time by replying STOP.
• Google. We use Google Analytics to understand how visitors use our website and Google Ads to deliver and measure advertising, including remarketing to people who have visited our website. Google may set cookies and collect device and usage information. You can learn how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites, and you can opt out of personalized advertising at adssettings.google.com.

You can control cookies through your browser settings and other tools. Most browsers let you block or delete cookies; however, blocking some cookies may negatively affect your experience with the Services, and some features may not work as intended. Some browsers offer a "Do Not Track" feature; because there is no common industry standard for responding to these signals, we do not currently respond to "Do Not Track" browser signals. We do honor opt-out preference signals such as Global Privacy Control (GPC) where required by applicable law. For more information on how to opt out of targeted advertising, see "Your rights and choices" below.

How do we disclose personal information?

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify and with vendors and other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners who provide marketing services to us and display advertisements to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites, and we work with the advertising and marketing platforms described under "Cookies and tracking technologies" above. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you to show you targeted advertising and marketing based on your online activity across different merchants and websites.
• When you direct, request or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you, or when you use social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger, acquisition or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store, with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected through your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here: Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on those sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 13. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services to you, to comply with legal obligations, to resolve disputes, or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to access/know. You may have the right to request access to the personal information we hold about you.
• Right to delete. You may have the right to request that we delete the personal information we hold about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails and, if you have opted in, promotional text messages. You may opt out of receiving these at any time by using the unsubscribe option in our emails or by replying STOP to any marketing text message. If you opt out, we may still send you non-promotional messages, such as those about your account or orders you have placed.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights with respect to data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. As permitted or required by applicable law, we may need to verify your identity before processing your request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or to lodge your complaint with your state attorney general or the relevant privacy regulator. California residents may contact the California Privacy Protection Agency; you can find more information here.

International users and data transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside. Our Services are operated from, and your personal information is primarily stored and processed in, the United States.

If you access the Services from outside the United States, you understand that your personal information will be transferred to and processed in the United States and in other countries where we, Shopify or our service providers operate, and that the privacy laws of those countries may differ from those of your home country. Where required by applicable law, we rely on recognized transfer mechanisms, such as contractual safeguards with our service providers, to protect your personal information when it is transferred internationally.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any notice required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us at [PHONE], email us at [SUPPORT EMAIL], or write to us at [COMPANY LEGAL NAME], [STREET ADDRESS], [CITY, STATE ZIP], United States. For the purposes of applicable privacy laws, [COMPANY LEGAL NAME] (doing business as The Meow Co.) is the business responsible for your personal information.